HBO Max | Tokyo Vice Takeover
Environmental Graphic, Creative Strategy, Experiential Design
Client
HBO MAX
Role
Graphic Designer
Year
2022
Agency
CSM
HBO MAX
Role
Graphic Designer
Year
2022
Agency
CSM
Overview
Evoking Tokyo Vice’s 90’s Japan aesthetic, CSM’s Creative team developed a campaign to promote the HBO Max crime drama series Tokyo Vice by engaging multicultural audiences. The campaign included a scavenger hunt and speakeasy event in Los Angeles' Little Tokyo.
Goals were to Raise awareness and excitement about the series, Build viewership, Drive local partnerships, and Promote Japanese-owned businesses.
Tokyo Vice Takeover won Best Multicultural Event at the Event Marketer Ex Awards and was nominated for a Shorty Awards Multicultural Community Engagement Award.
Evoking Tokyo Vice’s 90’s Japan aesthetic, CSM’s Creative team developed a campaign to promote the HBO Max crime drama series Tokyo Vice by engaging multicultural audiences. The campaign included a scavenger hunt and speakeasy event in Los Angeles' Little Tokyo.
Goals were to Raise awareness and excitement about the series, Build viewership, Drive local partnerships, and Promote Japanese-owned businesses.
Tokyo Vice Takeover won Best Multicultural Event at the Event Marketer Ex Awards and was nominated for a Shorty Awards Multicultural Community Engagement Award.
Collaterals & Signage
Environmental Graphics
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