HBO Max | Tokyo Vice Takeover

Environmental Graphic, Creative Strategy, Experiential Design


Client
HBO MAX

Role
Graphic Designer

Year
2022

Agency
CSM

Overview
Evoking Tokyo Vice’s 90’s Japan aesthetic, CSM’s Creative team developed a campaign to promote the HBO Max crime drama series Tokyo Vice by engaging multicultural audiences. The campaign included a scavenger hunt and speakeasy event in Los Angeles' Little Tokyo. 
Goals were to Raise awareness and excitement about the series, Build viewership, Drive local partnerships, and Promote Japanese-owned businesses.


Tokyo Vice Takeover won Best Multicultural Event at the Event Marketer Ex Awards and was nominated for a Shorty Awards Multicultural Community Engagement Award.








Collaterals & Signage







Environmental Graphics






Mark