Ticketmaster NBA Crossover Event

Campaign Visual Identity Development, Creative Strategy, Experiential Design, Environmental Graphic



Client
Ticketmaster

Role
Graphic Designer

Year
2024

Agency
Wasserman

Overview
For Ticketmaster’s rookie activation at NBA All-Star, we set out to create an unforgettable live experience, helping fans make lasting memories. This All-Star, we invited fans at NBA Crossover to build new memories at the Game and Go Arcade: a vintage basketball arcade where every fan could feel like—and walk away as—a winner.

From classic arcade games that put fans right into the action, to a slam-dunk photo moment capturing unforgettable snapshots, to talent appearances offering fans once-in-a-lifetime moments with their favorite players, Game and Go Arcade became Ticketmaster NBA All-Star Weekend’s off-the-court MVP, earning a place in every fan’s memory.





Logo











Branded Items & Signage




Environmental Graphics






Mark