Ticketmaster NBA Crossover Event
Campaign Visual Identity Development, Creative Strategy, Experiential Design, Environmental Graphic
Client
Ticketmaster
Role
Graphic Designer
Year
2024
Agency
Wasserman
Ticketmaster
Role
Graphic Designer
Year
2024
Agency
Wasserman
Overview
For Ticketmaster’s rookie activation at NBA All-Star, we set out to create an unforgettable live experience, helping fans make lasting memories. This All-Star, we invited fans at NBA Crossover to build new memories at the Game and Go Arcade: a vintage basketball arcade where every fan could feel like—and walk away as—a winner.
From classic arcade games that put fans right into the action, to a slam-dunk photo moment capturing unforgettable snapshots, to talent appearances offering fans once-in-a-lifetime moments with their favorite players, Game and Go Arcade became Ticketmaster NBA All-Star Weekend’s off-the-court MVP, earning a place in every fan’s memory.
For Ticketmaster’s rookie activation at NBA All-Star, we set out to create an unforgettable live experience, helping fans make lasting memories. This All-Star, we invited fans at NBA Crossover to build new memories at the Game and Go Arcade: a vintage basketball arcade where every fan could feel like—and walk away as—a winner.
From classic arcade games that put fans right into the action, to a slam-dunk photo moment capturing unforgettable snapshots, to talent appearances offering fans once-in-a-lifetime moments with their favorite players, Game and Go Arcade became Ticketmaster NBA All-Star Weekend’s off-the-court MVP, earning a place in every fan’s memory.
Branded Items & Signage
Environmental Graphics
